Working together means we are now playing a much bigger game, although we still need to shout hard individually within the Midlands Pavilion to get ourselves hard and to cut through. We need to show that unity, because a lot of people will be looking at the region this year asking ’are they wounded by Brexit? Will it hit confidence?’
One of the advantages of MIPIM is that it makes you sharpen your messages, because you have to take them to the world. So in Nottingham we’re trying to craft a new narrative around the Southern Gateway, which has been in need of regeneration for years. We’re trying to finesse the position and MIPIM gives us the opportunity to say “this must to be sharper”. That means a lot of conversations about it locally, because we know we have to present this opportunity to huge audience in just a few weeks.
We also need to keep up the momentum between MIPIMs and remember that many people don’t go to the show – particularly those people who’ll be running businesses in ten years. We need to take those non-senior people with us as well, because they are the future.
Henry Bellfield, development director, Barberry Group
We’re going out to MIPIM to support Coventry & Warwickshire specifically, but also the wider Midlands Engine.
As an event MIPIM is now as strong as it’s ever been. It has become much more focussed, and I notice that it’s not just a one-off event – it’s the focal point of 12 months of activity, with catch up meetings, networking and strengthening existing contacts in-between.